No one wants to work with a zombie. But it seems that zombies are prevalent in the corridors of many companies around the world. Well, not actual zombies, but employees who are disengaged and dispassionate about the missions of their companies. And the results for can be devastating. In our current knowledge economy, ignoring employee engagement is extremely costly.
As community managers (CMs), we wear several hats in our Jive communities. Whether it's training new members, driving engagement, implementing governance standards, or gathering metrics to measure success - CMs have a lot on their plates. As one of the many Jive community managers here at Social Edge, I feel that building a strong advocacy program goes a long way to creating and growing an active, thriving community. What are advocates? Glad you asked!
External communities are a curious thing. Why does a user repeatedly return to a community that they aren't being paid to or required to participate in? If it's not an obligation, why do they choose to invest their own personal time in the community? What motivates them to be there?
So, you’ve made the decision to bring social collaboration to your enterprise. It’s a great choice that will net many gains for your team in global team engagement, communication, and managing content. As a leader you have objectives and targets in mind with your rollout. You will find lots of experts on social collaboration, both internal and external, in your endeavor.