You may have heard about the 1% Rule of the Internet. Also known as the "90–9–1" rule, it states that 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing. This rule is pretty spot-on throughout most of the Internet but using collaborative and social technologies, like Jive, gives us the opportunity to turn lurkers into contributors, creators, connectors and collaborators. On one community, we were able to raise the contribution rate from 12% to 22% in a three-month period.
Northwestern University's Master of Science in Learning and Organizational Change (MSLOC) program trains business leaders in strategic change management. Much of the training takes place outside the classroom, in an online community called The Hive, powered by Jive-n. It's a place where students, faculty, staff and alumni connect for ongoing learning, career and student services, and professional networking. The Hive greatly enhances the value of the MSLOC program, allowing rapid on boarding, informal learning and ongoing engagement.
As community managers (CMs), we wear several hats in our Jive communities. Whether it's training new members, driving engagement, implementing governance standards, or gathering metrics to measure success - CMs have a lot on their plates. As one of the many Jive community managers here at Social Edge, I feel that building a strong advocacy program goes a long way to creating and growing an active, thriving community. What are advocates? Glad you asked!
External communities are a curious thing. Why does a user repeatedly return to a community that they aren't being paid to or required to participate in? If it's not an obligation, why do they choose to invest their own personal time in the community? What motivates them to be there?
With gamification and user engagement strategies becoming more prevalent within corporate environments, it can be a challenge to navigate the options available. As we work with our clients in their Jive communities, we've become very familiar with Nitro, Jive's Bunchball Gamification Console. For those who have just started exploring Nitro, with a bit of practice you'll be an expert before you know it!