Introduce a new intranet through a well-planned launch strategy. Start with a pre-launch communication campaign to build excitement and explain benefits. Involve key stakeholders and department representatives early. Host a company-wide launch event or webinar to demonstrate key features. Provide easy-to-access training resources like quick-start guides and video tutorials. Implement a phased rollout if necessary. Gather and act on early feedback. Use gamification or contests to encourage exploration and adoption. Continually highlight success stories and new features to maintain momentum post-launch.
To encourage intranet use, make it an essential part of daily workflows. Ensure the platform is user-friendly and mobile-accessible. Personalize content to increase relevance. Integrate popular tools and applications within the intranet. Showcase how the intranet solves common pain points. Implement a robust internal communications plan highlighting intranet benefits and features. Use gamification techniques to drive engagement. Encourage executives and team leaders to lead by example. Regularly gather and act on user feedback. Provide ongoing training and support. Measure and share adoption metrics to create a sense of collective progress.
The best intranet training approach combines multiple methods to cater to diverse learning styles. Offer a mix of live demonstrations, self-paced e-learning modules, and hands-on workshops. Create short video tutorials for specific features. Provide downloadable quick reference guides. Implement a "train the trainer" program where department champions can assist colleagues. Offer ongoing "lunch and learn" sessions for new and advanced features. Use the intranet itself to host training materials, making learning a part of the platform experience. Provide a dedicated help section and consider implementing a chatbot for instant assistance.
Keep an intranet up to date through regular content audits and a clear content lifecycle management process. Assign content owners responsible for reviewing and updating their sections. Implement an archiving strategy for outdated information. Use analytics to identify and refresh or remove underperforming content. Encourage user-generated content to keep information current. Regularly update news and announcements. Implement a feedback mechanism for users to report outdated content. Stay informed about platform updates and new features from your vendor. Continuously gather user feedback and make improvements based on evolving needs. Schedule periodic reviews of the overall intranet structure and navigation.
Responsibility for a company's intranet should be shared across multiple roles. Typically, overall ownership lies with a dedicated Intranet Manager or Digital Workplace Leader, often situated within IT, Communications, or HR departments. They work closely with an interdepartmental steering committee that includes representatives from key business units. IT handles technical aspects and security, while Communications often manages content strategy. HR may oversee employee engagement features. Department heads or designated content owners are responsible for their specific areas. Ultimately, senior leadership should champion the intranet, while all employees play a role in contributing content and providing feedback for continuous improvement.
