Building a New Community: Where to Start?

Andrew Kratz

Our team is often asked by new clients to help them apply social business to their organization. The client leadership team recognizes that social media and collaboration are more than just a trend. Additionally, in their personal lives, either they or close family and friends have experience with social media products.

From there, it is logical for them to ask us, "How do we apply these platforms and tools to our business?"

"That is the wrong starting point," I tell them.

All communities should start by looking at the company or division goals for the coming year and beyond.

Community and collaboration is a communication platform at its core. Every company strategy and vision for the future requires effective communication to make sure everyone is on the same page.

Once you review your long-term strategy, you (or the Social Edge team) can then work with you to apply social business to create better business outcomes.