It's been a short seven years since Andrew McAfee, an associate professor at Harvard Business School, wrote an article titled Enterprise 2.0: The Dawn of Emergent Collaboration in the MIT Sloan Management Review (Spring 2006) that asked the question, do we finally have the collaborative technologies that reflect the way work gets done?
I always tell people that I have the best job in the world. When I explain to them what it is ??? helping businesses go social inside and outside their company??? they usually have no idea what I'm talking about. But social business, as it's called, is an unstoppable trend that will help change the way we live, and work, on this planet.