Digital community migration can feel like navigating a complex maze, but with the right strategy, it becomes a roadmap to success. Dive into our comprehensive guide and learn how to define your migration objectives, test before executing, and ensure a seamless transition for your users. Turn challenges into growth opportunities and enhance your community's interaction, sharing, and growth.
You may have heard about the 1% Rule of the Internet. Also known as the "90–9–1" rule, it states that 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing. This rule is pretty spot-on throughout most of the Internet but using collaborative and social technologies, like Jive, gives us the opportunity to turn lurkers into contributors, creators, connectors and collaborators. On one community, we were able to raise the contribution rate from 12% to 22% in a three-month period.
At Social Edge when we kick off a new implementation project, the first question we often ask our clients is "What are the use cases?" For some, this is a great starting point. For others, this can be as clear as mud. So, we've asked two members of our team to describe use cases, and explain why they are so important to a successful community launch.
Planning for the launch of a community can be overwhelming, to say the least. There are many moving parts from technology to design to strategy and community management. All are important in their own right, because each contribute to a successful launch. It's easy to look at the big picture and feel like you're being asked to climb Mt. Everest (and if you have, kudos to you...this should be much easier ). In over a decade of community management, I've learned a few tips that will make the climb seem more like Mt. Hood. It's still intimidating, but much more do-able.
Unlike your typical Jive collaboration scenarios, best practices for knowledge management dictate a tighter, observed process. This usually involves content templates, guidelines and an editorial process. Here are a few examples of how we handled this in internal and external communities.
At Social Edge we know that thoughtful and well-executed use cases are the foundation of a successful community, so important that we’ve blogged about it here. A simple search of “use case” in JiveWorks also yields dozens of informative results. While information on use cases and their importance is plentiful, here is what you really need to know.