March 20, 2023
An external community is a group of customers or partners who engage with a brand, discuss common interests, and provide feedback and support. Building an external community can benefit businesses in several ways, including:
Increased customer engagement and loyalty: An external community for your brand allows businesses to interact directly with customers and build long-lasting relationships. When customers feel valued and heard, they're more likely to remain loyal and become brand advocates.
Improved customer support: An external community for your brand can serve as a platform for customers to ask questions, receive help, and provide feedback. This can reduce the workload on customer support teams and increase customer satisfaction.
Enhanced customer experience: An external community for your brand can provide customers with a wealth of information and resources. It can also serve as a platform for businesses to gather feedback and improve their products and services.
Increased brand awareness: An external community for your brand can be a source of word-of-mouth marketing, helping spread the word about your brand and attracting new customers.
Customer communities are online communities where customers can engage with a brand, get support, find answers, and discuss the brand with the company and other customers. These communities can be hosted on various platforms, including social media, forums, and dedicated community websites.
These communities serve the customers who are passionate about your product or services. They love, support and talk about you. They're also willing to advocate for you, defend you and spread the word about what makes your business special.
In short: brand community members are your brand's biggest fans – and they can make all the difference in whether or not people decide to buy from you or one of your competitors (or neither).
Building an online customer community for your brand has many benefits. Most importantly, it allows you to connect deeper with your best customers. Customers want to feel like they're part of something bigger than themselves. When you give them that opportunity through an online customer community for your brand, they'll respond positively by engaging with your brand in ways that can increase sales and customer loyalty.
Once you've created an online customer community for your brand, it's important to understand its goals clearly.
Building an external community requires a strategic and multi-step approach. Here are the key steps to building a thriving brand community:
Building an external community is like building a house. You need to lay the foundation, put up walls and windows, and install plumbing and electricity--and then decorate!
When building your community online:
Measuring the value is essential if you're considering building an external community.
There are many ways to measure the value of your brand community. Some brands use surveys or focus groups and ask their members what they think about their experience with the brand. Other brands look at customer behavior: for example, how often do people visit the website? Do they buy more products than non-members?
The best way to build an online community is by listening to your customers. You can create a better product or service by discovering what they want and helping them achieve their goals. This creates loyalty among your customers and increases the chances that they'll recommend your brand to others, leading them to become repeat buyers.