In an era where building a strong online presence is critical to success, many organizations are exploring the possibility of using one platform for their employees and customers. Combining internal and external communities can have significant advantages as well as potential drawbacks. Here we explore the pros and cons of a unified platform and discuss key factors you should consider when making your decision.
Customers want to feel like they're part of something bigger. An external community allows them to do this in ways that can increase sales and loyalty. Online communities enable customers to engage with your brand and other customers, get support, find answers, and so much more.
Like-minded Austinites kicked off 2016 at the Capital Factory with a conversation about the emerging trend of digital communities. Lead by Jive and Social Edge Strategists, the intimate group discussed online communities and how they related to them.Everyone in the room agreed that a positive customer experience was extremely important for a company. They are not alone. According to Parature's 2015 Global State of Multichannel Customer Service Report, data shows that 97% of consumers worldwide say customer service is a major consideration in choosing their favorite brand.
We are very excited to announce that we have recently launched a line of Social Edge products exclusively for the Telligent platform! These products are designed to enhance the user experience and visual aesthetic of your Telligent community. Learn more about the new products available for Telligent.