At the start of a new year, people tend to create resolutions for themselves, generally focused on things they want to do more, or less, of going forward. From new exercise regimens to kicking bad habits, these resolutions are typically focused on accomplishing new goals and overall self-improvement, providing a clean state to kick start their year. But why stop there?
Like-minded Austinites kicked off 2016 at the Capital Factory with a conversation about the emerging trend of digital communities. Lead by Jive and Social Edge Strategists, the intimate group discussed online communities and how they related to them.Everyone in the room agreed that a positive customer experience was extremely important for a company. They are not alone. According to Parature's 2015 Global State of Multichannel Customer Service Report, data shows that 97% of consumers worldwide say customer service is a major consideration in choosing their favorite brand.
Have you been thinking about using an online external community to reach your customers in a truly helpful and "sticky" way? It's a fast-growing trend with which many large companies are exploring and experimenting. It makes sense when companies like McAfee, Wells Fargo, and Verizon Wireless are experiencing measurable successes with their external communities. McAfee, for example, reduced call volume by 26% and increased customer satisfaction by a whopping 25% (Source).
JiveWorld14 is just around the corner, and Social Edge is busy planning which sessions to attend, what we want to learn about and who we want to meet. With the Jive-x external community platform release this year, there's even more to learn. As Social Edge president Andrew Kratz Kratz mentioned in a recent blog post, Three Trends to Watch at JiveWorld14, a topic we look forward to hearing more about at JW14 is Jive-x. This year Social Edge has worked with a number of clients that successfully leveraged the features of the Jive-x platform to connect in meaningful ways with their clients, partners and customers.
Andrew Kratz, president and founder of Social Edge Consulting, shares his thoughts on the business value of communities in the first of a series of blog posts. In this post, Andrew talks about how his social journey began, his background working with collaboration platforms, and two challenges the community platform industry faces.
Andrew Kratz recently sat down with Kate Weaver, a community veteran and former Director of Extranet Communities at Health Catalyst. The purpose of their conversation was to discuss her experience migrating from one community platform to another. Kate’s story and insights will prove helpful to other community owners considering a similar path.
What are the most common scenarios or use cases for an external-facing community? At Social Edge, we often work with external communities that are focused on customer support. While the nuances may vary from community to community, here’s what popular communities focus on.
There is little doubt that historians will be analyzing 2020 for decades to come due to the impact of COVID-19, the US election, and the social justice movement. We look with optimism toward 2021 and a return to a new normal. With input from the Social Edge team, here are President and Founder Andrew Kratz's reflections on a most unique year.