How Zapier Scaled Up Internal Communications with LumApps

Amara Lennon

In January 2022, following a decade of growth and innovation, Zapier sought a platform to scale its internal communication operations. Zapier relied on Social Edge Consulting, a LumApps partner, to help with the implementation and customization of their online community and employee engagement efforts.

Zapier’s dispersed and international workforce, which increased by 45% in 2022, relied on Slack and a mix of tools to keep their employees informed and updated. However, this process became increasingly harder to manage, so they needed to improve their solutions. Zapier consolidated several tools by implementing LumApps, improving the employee experience for their workforce.

The Challenge

Previously, Zapier relied on a mix of tools for internal communications. They managed a “playbook” through GitHub documents and an internal blog tool built on WordPress technology. These tools served their purpose, but content management and customization challenges arose with so much new information, communications, and employees. 

The Github solution was difficult to keep up to date and required technical skills to manage. This bottleneck of upkeep created a poor user experience. Zapier wanted a solution built for long-term scalability and growth.

Why Zapier Chose LumApps & Social Edge

Solution consolidation and ease of use key factors for Zapier. Another crucial factor was LumApps’ dedication to accessibility. The transparent accessibility documentation jived with Zapier’s company culture.

Additionally, Zapier is a technical company. Their employees, even non-developers, live for APIs and automation. They’ve also been collaborating across company silos since the company’s inception. This meant a simplified or “one-size-fits-all” solution did not ring the bell. LumApps provided the level of customization and product release communication that Zapier looked for. 

LumApps and Zapier relied on Social Edge Consulting to help with implementation and customization. Social Edge, a longtime LumApps partner, specializes in online communities and employee engagement.

Their team managed Zapier’s product training and implementation and were ideal thought partners during the change management process.

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