Is gamification good for Social Business? Is it bad? This is the debate that I faced with my new colleagues at Social Edge Consulting in my first week at the company. We get together weekly and discuss and debate the finer points of implementing social business strategies and solutions.
External communities are a curious thing. Why does a user repeatedly return to a community that they aren't being paid to or required to participate in? If it's not an obligation, why do they choose to invest their own personal time in the community? What motivates them to be there?
With gamification and user engagement strategies becoming more prevalent within corporate environments, it can be a challenge to navigate the options available. As we work with our clients in their Jive communities, we've become very familiar with Nitro, Jive's Bunchball Gamification Console. For those who have just started exploring Nitro, with a bit of practice you'll be an expert before you know it!